Prince Harry and his wife Meghan on Tuesday revealed the name of their new brand and foundation, “Archewell”, after officially withdrawing from the British royal family.
Harry, 35, sixth in succession to the throne, and Meghan, 38, ceased to be active members of the royal family on April 1. They can therefore no longer use the adjective “royal”, at the heart of their old brand, “Sussex Royal”.
Now financially independent, the Duke and Duchess of Sussex explained to the British daily Daily Telegraph that they had completed the administrative procedures necessary last month to launch their new foundation in the United States, where he now resides with their son.
“Before SussexRoyal, we had the idea of 'archè', a Greek word meaning 'source of action' ',” said the couple, to explain the origin of their new brand. “We liked this concept (…) and it also became a source of inspiration for our son's first name,” revealed the two thirty-something.
Strength and action
Their son Archie Mountbatten-Windsor, seventh in succession to the British throne, will celebrate his first birthday in May.
“Archewell is a name which combines the word in ancient Greek meaning 'force' and 'action' with another word (Editor's note: well, or well in English) which evokes the deep resources from which everyone must draw “, they explain.
According to Daily Telegraph, Harry and Meghan also plan to build a website and will start sharing “educational and training material”, through films, podcasts and books.
“We are impatient to launch Archewell when the time comes,” delays the couple, ensuring they are currently focusing on the fight against the Covid-19 pandemic.