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Coronavirus: the 1083 brand goes from jeans to masks

Coronavirus forces, all stores of the 1083 brand of jeans and eco-friendly shoes have closed, and the activity of the online sales site has suffered quite a drag. So when the professionals called for help in the face of the shortage of masks, the start-up did not hesitate: “The health professionals spontaneously contacted us to help them make emergency masks”, says Thomas Huriez, co-founder of 1083. Through a special occasion, the co-founder of the brand discussed it with a Pierre-Yves Chaumontet, general practitioner at Romans sur Isère, who gave him the solution: the Grenoble hospital edited a pattern with instructions for making your own cloth masks. “I had seen that the Grenoble University Hospital recommended to his caregivers to make their own masks to replace the surgical paper masks, not the FFP2 (with filter ndrl)”, explains the doctor.

Local solidarity chain

Since this Tuesday, it's been the fight for the Drôme workshop of 1083 (the company also has partner production sites in Marseille, Bobigny and Calais). Finished making jeans, all production capacities have been redirected to the manufacture of these emergency masks. The two full-time seamstresses in the workshop are hard at work and have already been able to deliver dozens of masks, free of charge, to doctors, pharmacists, nursing home staff … But in insufficient quantity to meet the enormous demand from caregivers. “In one day we received 250 requests for several thousand masks,” says Thomas Huriez. To cope, 1083 therefore relies on voluntary Roman dressmakers: “we are industrializing the cutting of fabric, and we are making the masks already cut available to voluntary couturiers”.

Around this initiative, “a super chain of solidarity is being set up”, welcomes Thomas Huriez. 1083 uses its stock of raw materials, to avoid breakage, the Decor discount store completes the need for fabrics, while a local delivery company takes care of the delivery to healthcare professionals.

“War Medicine”

These masks stamped 1083 are a priori not as effective as official masks, but always more than the lack of protection for caregivers. In Romans sur Isère, where the situation is far from being as tense as in the Haut Rhin for example, Pierre-Yves Chaumontet already lacks equipment. “We had a little bit at the beginning, there I have left for tomorrow. With what will be delivered to me by 1083 this evening, I will be able to last until Monday,” said the general practitioner.

Normally, a paper surgical mask should be changed approximately every three hours. “I have colleagues at the Lyon Sud hospital who only change twice a day because they have no choice,” regrets the practitioner. With these fabric masks, he too can change them at midday and wash them in the evening before reusing them. But these fabric masks represent only a simple protection, for the caregivers confronted with patients at low risk, when they do not practice gestures likely to expose them to droplets. “The president said that we were at war, so we are doing war medicine. And war medicine is adapting to what we have,” rationalizes Pierre-Yves Chaumontet.

Coronavirus forces, all stores of the 1083 brand of eco-friendly jeans and shoes have closed, and the activity of the online sales site has suffered a big slowdown. So when the professionals called for help in the face of the shortage of masks, the start-up did not hesitate: “The health professionals spontaneously contacted us to help them make emergency masks”, says Thomas Huriez, co-founder of 1083. Through a special occasion, the co-founder of the brand discussed it with a Pierre-Yves Chaumontet, general practitioner at Romans sur Isère, who gave him the solution: the Grenoble hospital edited a pattern with instructions for making your own cloth masks. “I had seen that the Grenoble University Hospital recommended to his caregivers to make their own masks to replace the paper surgical masks, not the FFP2 (with filter ndrl)”, explains the doctor.

Local solidarity chain

Since Tuesday, this has been the battle for the Drôme workshop in 1083 (the company also has partner production sites in Marseille, Bobigny and Calais).

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