In France, the platform postponed its launch to April 7 at the request of the government. This measure aims to lighten the internet network, which is in great demand by teleworking and distance courses for confined students.
Enough to pass the time for families confined because of the coronavirus: the Disney + video streaming platform was launched on March 24 in seven European countries, with speeds however reduced so as not to saturate already heavily used internet networks. In France, the platform postponed its launch to April 7, at the request of the government to lighten the internet network, already heavily used by teleworking and distance courses for confined students.
In a press release, the platform's parent company, The Walt Disney Company, announced that it had been launched as planned in the United Kingdom, Ireland, Germany, Italy, Spain, Austria and Switzerland. “We humbly hope that this service will bring some well-deserved moments of respite to families in these difficult times.“Kevin Mayer, who oversees the Disney group's international content, streaming, distribution and marketing activities, said in a statement.
However, “ctenu given concerns about the ability of certain broadband infrastructures to absorb consumer demand for Disney + content, the service will offer bandwidth usage reduced by at least 25%“, said the company.
Like Disney, other major video players such as Netflix, Amazon Prime, Google (YouTube’s parent company), Canal + and Dailymotion (Vivendi subsidiaries) have taken steps to reduce their share of internet traffic. call in particular from the European Commissioner for the Internal Market Thierry Breton.
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These efforts have been welcomed this weekend by the French government. “Simple gestures can guarantee access to programs on the internet for everyone. I welcome the responsible measures taken by the main content providers to reduce the risks of network saturation“, Culture Minister Franck Riester said on Twitter in particular. The service was already available in November in the Netherlands, where it debuted at the same time as in the United States and Canada, before extend to New Zealand, Australia and Puerto Rico.
With this platform with family-oriented content, Disney is establishing itself as a leading player in the disputed streaming sector where it quickly found its place alongside Netflix, Amazon Prime or Apple TV +. Disney + has already won 29 million subscribers in less than three months. The platform is based on a particularly rich catalog with films from the Star Wars saga, from the Marvel series, Snow Queen, Pixar films, The simpsons, without forgetting classics like Snow White or Cinderella. And from its launch in the United States, “the child” a.k.a “Baby Yoda“, a key figure in the Disney + flagship series The Mandalorian, located in the Star Wars universe, has become the darling of social networks.
With a subscription set at 6.99 euros per month (5.99 pounds in the United Kingdom), the platform has a cheaper positioning than Netflix but its catalog is less extensive and less oriented towards adults. “We feel that there is a lot of waiting in Europe and we are very confident“, Kevin Mayer had told AFP a few days before this expansion phase.”We hope that the success will be as great as in the United States and that the launch will go as well or even better because we have been able to test the technology“He added. After France in two weeks, other European states should follow this summer, according to The Walt Disney Company, including Belgium, the Nordic countries and Portugal.