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In full containment, Disney + sets out to conquer France

Fans of fairy tales and superheroes counted the days: Disney +, the Disney streaming service arrives in France Tuesday, two weeks after the date originally planned and with a reduced speed so as not to saturate the network during this period of confinement .

The classics of Disney studios, the poetry of Pixar studios, the great spectacle of the Marvel and Star Wars franchises, the documentaries of National Geographic and 30 seasons of the Simpsons … the rich catalog of Disney + blew up the counters when it was launched. -Atlantic in November.

Subscriptions started at midnight and give access to more than 500 films and thousands of episodes of series, including around thirty new creations.

The platform was to take its first steps in France on March 24 – the day it started in seven other European countries – but it postponed its launch at the request of the French government, which feared that the network, already heavily used by telework and containment, can not manage this new entrant.

“In anticipation of high demand, and anxious to support the collective effort for the proper functioning of broadband infrastructure, the service has reduced by at least 25% the overall use of its bandwidth”, said in a press release The Walt Disney Company.

These bandwidth reductions, practiced by other major video players (Netflix, YouTube, Canal + …) at the call of the European authorities, make the highest image definitions (4K and UHD) inaccessible.

With 29 million subscribers in the first countries where it was launched (United States, Canada, Netherlands, Australia, New Zealand and Puerto Rico), the service generated 5 million downloads in stores. European applications on March 24, according to specialist App Annie.

Disney told AFP that it will not give figures before its next announcement of financial results.

– “Privileged relation” –

With schools closed and children at home, the period is favorable for streaming and particularly for family service, including many cartoons and giving the possibility of creating profiles reserved for children under the age of seven, and watching up to 4 different contents simultaneously.

“Disney and France have always had a precious and privileged relationship”, underlines Kevin Mayer, who notably directs the streaming at Disney, hoping that “his stories full of optimism” will delight “families and French fans in these new times and difficult “.

“It is a huge success in Europe, we expect a phenomenal success for France,” said Europe 1 Maxime Saada, the boss of Canal +.

Canal + is the exclusive distributor of Disney + in France and will integrate it into the offers of a majority of its subscribers, in addition to new bundled offers.

The group mounted a special program with the broadcast Tuesday evening of the first episode of the series “The Mandalorian”, on Canal + in clear, then on C8 and CStar.

From the Star Wars universe, “The Mandalorian” tells the adventures of a lonely bounty hunter and “Baby Yoda”, a cute creature who conquered social networks.

Among the other new features offered by Disney +: a version of “Beauty and the Tramp” in live action, a series “High School Musical” or a documentary on the elephants narrated by Meghan Markle.

The most recent blockbusters will however be absent from the service due to French law.

The subscription, via the site or the application stores, costs 6.99 euros per month (or 69.99 euros per year) and Disney + plans to regularly enrich its programs, although several of its shootings are delayed because coronavirus.

Overseas fans will have to wait until the end of April, or even the fall for Réunion and Mayotte.

Disney + completes a streaming offer in France dominated by Netflix, which is also shared by Amazon Prime, AppleTV +, the French OCS, Canal + (MyCanal and Canal + Series), SFR Play and soon Salto, the platform of France Télé, TF1 and M6 including the launch is planned for this year.

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