Affected users will no longer be able to see how much “I like” they are getting from others. They will still be able to see the number of “likes” on their own posts but by clicking on a different page.
Starting next week, Instagram will hide, for a small portion of its US users, the number of “likes” collected by the posted content, said his boss, Friday, November 8. The announced objective: to reduce the social pressure on the network.
Affected users will no longer be able to see how much “I like” they are getting from others. They will still be able to see the number of “likes” on their own posts but by clicking on a different page. The network, owned by Facebook, said that measurement tools companies using the platform to promote their products would not be affected.
Heads up! We've been testing making hits on this year. We're expanding those tests to include a small portion of people in the US next week. Looking forward to the feedback!
– Adam Mosseri (@mosseri) November 9, 2019
Instagram, very popular among young people, had begun to mask “likes” in May in Canada, then in six countries (Australia, Italy, Ireland, Japan, Brazil, New Zealand) in July, assuring to want to decrease “the stress” among its users after criticisms about the risks of the application for mental health.
“We are doing this experiment because we want our users to focus on shared photos and videos, not the number of 'likes' they collect.”, said an Instagram spokeswoman in July. “We do not want Instagram to feel like a competition.”
A study conducted in the United States in 2018 by the Pew Research Center showed that 72% of teenagers in the country used Instagram and that nearly 40% of them felt obliged to share only the content that gathered many likes “or comments. The social network has more than one billion users worldwide.