New world. The Orange operator launches his Djingo voice assistant

The connected speaker of Orange equipped with the Djingo voice assistant (JC / RF)

We already know Amazon Alexa, Google Home, Siri, etc. here is Djingo, the first European voice assistant, jointly designed by French Orange and German Deutsche Telekom. Djingo is both a small speaker connected voice command, sold about 150 euros, and an artificial intelligence that will also be found in the box TV operator. You do not need to be an Orange subscriber to use the connected speaker. As for the AI, it allows to know the weather, to listen to the latest information (the flash of Franceinfo) or to control its lights (via compatible accessories Orange Home Connected), among other things.

Djingo is not fundamentally different from the other voice assistants already on the market, but it still has some specificities. As it is launched by an operator, Orange subscribers can also make phone calls and send sms or control their box TV voice (change channels, mount the sound, launch a OCS video service, etc.). That said, Djingo is also a bit American because it integrates in addition Amazon Alexa. The engineers at Orange and Deutsche Telekom, no matter how good, realized that it was not easy to develop the recognition of the human voice and the data processing that goes along with it. they partnered with Amazon.

The Orange device therefore integrates two assistants: Djingo and Alexa. Disadvantage: you have to choose which to activate according to what you want to do (for example, Djingo to turn on lights and Alexa for research on the web). in fact, Djingo's abilities are limited. The real interest is the integration into the Orange ecosystem, including compatibility with connected objects of the brand or the ability to make phone calls (which do not know how to do other assistants).

It remains to be seen if Orange does not arrive too late on this market. Djingo lands a year after Alexa and two years after Google Home. Orange had announced it in April 2017 and promised for early 2018. It will have taken two and a half years to develop it. A childbirth for the least difficult. But Orange has stood firm, it is a strategic product. Indeed, this assistant allows the operator to maintain a direct link with its customers and avoids leaving the field open to the GAFA to reign supreme in French homes. Several operators in the world (Deutsche Telekom, NTT Docomo) have understood this problem and have also launched their own voice assistants. In France, SFR also has its own, but only in the form of rather summary voice recognition integrated into its new box. However, it will be difficult to make up the lead taken by US players in this market.


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