The streaming platform Disney + arrives in the United States on Tuesday, November 12 and will be exported to France in a few months. What to expect?
It's official, Disney + arrives in France on March 31, 2020. This new platform video on demand (SVoD) announces itself as a serious competitor of Netflix, OCS and Amazon Prime, and already has more than one argument for us to convince. What will she look like?
Disney +, your new streaming service, from March 31, 2020 in France. pic.twitter.com/yuTTx8pofD
– Disney (@DisneyFR) November 7, 2019
The big argument of this new streaming service is the catalog. And it must be said, the selection is rather tempting. Disney is the head of several firms, the platform will propose by 2024, in addition to all Disney Motion Picture titles, the complete Star Wars, blockbusters Marvel, Pixar, but also Fox programs, National Geographic documentaries and series (including the full Simpsons as well as more than 5000 episodes of Disney Channel series).
Unpublished content will further expand a catalog already well supplied. And for this, Disney has requisitioned the big names in cinema and invested in the production of original content the trifle of $ 24 billion (against $ 10.5 billion for Netflix). The novelty that makes the most talk about it probably remains The Mandalorian, a series inspired by the universe Star Wars directed by Jon Favreau (Iron Man, The jungle Book) and whose first official trailer was unveiled in August.
– The Mandalorian (@themandalorian) November 7, 2019
Nine original films are also currently being produced. On the other hand, the boss of Marvel Studios, Kevin Feige, has unveiled the names of three series that will soon complete the comics already adapted to the cinema, with new characters: Miss Marvel, Moon Knight and Miss Hulk. Good news, super-heroines are gradually becoming a place on our screens. Finally, an action sitcom could emerge, as well as a remake of the series Lizzie McGuire. What to occupy his weekends.
In the United States, Disney + will be offered, as its main competitors, as a monthly subscription priced at $ 6.99 per month. Users will also have the opportunity to subscribe directly for one year at a price of 69.99 dollars, two months free. Disney has apparently planned to also offer a complete offer including Hulu (the streaming platform, more adult, whose production giant is the majority shareholder) and ESPN + (SVoD dedicated to sport) for about 13 dollars per month, but did not communicate on a possible bundle available in France.
For the moment, the French prices have not been communicated, even if they should, at first, be aligned with those practiced across the Atlantic. For the same subscription, seven users out of ten different media can enjoy the service. While Netflix, for example, tends to increase its prices, Disney +, which will offer high definition in all its formulas, could be a good alternative to the platform for fans of pop-culture, even more if the contents of the companies of Walt Disney Company are no longer available on Netflix.
With such a promising catalog and an extended service throughout Europe, Disney + plans to bring together, between now and 2024, between 60 and 90 million subscribers, or half of Netflix's subscribers, as announced by Bob Iger. CEO of Walt Disney Company. An ambitious goal but nevertheless quite imaginable: according to the Motion Picture Association of America613 million people subscribed to an SVoD service in 2018. In addition, Canal +, which already offers its subscribers access to Netflix, could integrate Disney + with its offer, allowing the company to upload new products faster. in France, according to the new law on the chronology of the media.
Disney + will be available on SmartTV, smartphones, computers or PS4. Unlike its main competitors, all content can be downloaded. “The demographic range of our audiences is broader than what people expect, it goes well beyond children and families“, said Bob Iger a few months ago, and with a catalog large enough to appeal to young and old, the platform could eventually become essential.