Soon a new name and a new visual identity for Medef? According to information from Sunday newspaperthe employers' organization would be about how to rename itself. A reflection conducted in connection with the wish expressed by Geoffroy Roux de Bézieux in 2018 when he was a candidate to succeed Pierre Gattaz. Only working track, “entrepreneurs” or “companies” as well as “France” should appear in the new name. And according to the JDD, after 20 years to be called Medef, the union could well become “Entreprises de France”, or perhaps “Les Entreprises de France”. The addition of an article to avoid confusion with the electricity giant EDF?
Other names would also be in the balance, such as “France companies” or “Companies on the move”. Three agencies would be in charge of the file and Babel and Black Square (Publicis group) would be part of it, notes the weekly. A decision could be made at the end of the year with a vote of the executive council on 18 November or December, followed by a vote in a general meeting on 14 January.